www.BuyingSexIsNotASport.com  Buying Sex Is Not a Sport is a grassroots campaign, launched May 22, to raise awareness and effect change around sex trafficking and the 2010 Olympic games. The demand for sexual access to the bodies of women and children fuels human trafficking. Women and children in Metro Vancouver and Whistler are routinely coerced into the flesh trade to meet this demand, and a large sporting event such as the 2010 Olympics will only further exploitation through a rise in the demand for paid sex. This campaign will spread the message broadly through community-based public forums, postering campaigns, promotional materials, and a website.